Business Model — CanyonPlumbingLTD (Tax Consulting Services)

1. Value Proposition

  • Accurate and reliable tax consulting for individuals, self-employed professionals, and small-to-medium corporations in Canada.

  • Risk reduction through compliance, audit support, and proactive planning.

  • Transparent pricing with clear packages and hourly advisory options.

  • Convenience & accessibility: remote consultations nationwide with secure digital document exchange.

2. Customer Segments

  • Individuals: Employees, freelancers, rental property owners needing annual T1 returns and tax optimization.

  • Small Businesses & Startups: Corporations requiring T2 filings, GST/HST returns, and payroll setup.

  • Self-Employed Professionals: Contractors, consultants, and gig-economy workers requiring specialized reporting (T2125).

  • Corporations under CRA review: Clients needing representation, compliance checks, and audit defense.

3. Channels

  • Website: Primary channel for discovery, information, and lead capture (with SEO and booking forms).

  • Digital Marketing: Google Ads, LinkedIn campaigns, and local search optimization.

  • Referrals & Partnerships: Collaboration with accountants, bookkeeping firms, and legal advisors.

  • Remote Services: Zoom/Teams meetings and secure client portals for document exchange.

4. Customer Relationships

  • Personalized advisory: One-on-one consultations and tailored strategies.

  • Trust & transparency: Clear communication, upfront pricing, and compliance guarantees.

  • Retention through reliability: Offering ongoing advisory packages and bundled services.

5. Revenue Streams

  • Fixed-fee services: Personal tax returns (T1), corporate tax filings (T2), GST/HST returns, payroll setup.

  • Hourly consulting: Ongoing advisory, CRA audit support, specialized tax planning.

  • Subscription packages: Monthly bookkeeping with tax preparation bundle.

  • Premium add-ons: Self-employment statements, rental income reports, CRA representation.

6. Key Resources

  • Qualified Tax Advisors: Licensed professionals with knowledge of Canadian tax law.

  • Digital Tools: Accounting/tax preparation software, secure document portals, CRM system.

  • Brand & Website: Professional web presence, SEO-optimized content, booking system.

7. Key Activities

  • Preparing and filing personal and corporate tax returns.

  • Providing proactive tax planning and financial optimization strategies.

  • Representing clients in CRA audits and reviews.

  • Running marketing campaigns to attract new clients.

  • Building long-term client relationships through advisory and support.

8. Key Partners

  • Bookkeeping firms: For referral and outsourcing.

  • Legal advisors: Collaboration on corporate compliance and disputes.

  • Financial institutions: Potential referral networks.

  • Technology providers: Secure portal and accounting software vendors.

9. Cost Structure

  • Professional salaries: Advisors, tax consultants, administrative staff.

  • Technology & software: Tax prep software, cloud portals, security systems.

  • Marketing & advertising: SEO, digital ads, networking events.

  • Compliance & insurance: Professional liability insurance, certifications, continuing education.

10. Competitive Advantage

  • Clear, transparent pricing with Canadian-specific packages.

  • Specialized expertise in CRA audits and dispute resolution.

  • Strong focus on customer trust, confidentiality, and convenience.

  • Digital-first approach — nationwide reach without needing physical offices everywhere.